135 E 57th St

FL 11

New York, NY 10022



DEBARTLO & CO. is a full-service boutique publicity and marketing firm that collaborates with authors, agents and publishers to build awareness for books through traditional and digital media. Our vast experience in book PR and book marketing, unrivaled network of contacts, creativity, enthusiasm, and doggedness underpin all our projects.







We work with you to deliver smart, customized, effective publicity and marketing initiatives that align with your objectives.

We write press materials, create websites, and produce videos. We media coach and advise on social media to raise your profile, establish your authority, and create a connection to your target audience.


We set up events at bookstores, libraries, festivals, conferences, colleges and universities, cultural centers, professional organizations and businesses.


We craft the right message and deliver it to the right people. We use a range of different strategies, creative ideas, and our extensive contacts to get you and your book front and center.




Wall Street Journal

The Boston Globe


Charlie Rose


Los Angeles Times

New York Times

The Dr. Oz Show

Good Morning America

The Adam Carolla Show


Thrive Global

Jim Norton & Sam Roberts

WTF w/Marc Maron



New York

Team Coco

Washington Post

Last Call w/ Carson Daly

National Geographic


The Daily Show

Star Talk

New York Post



“Dee Dee DeBartlo is simply the best in the business. We’ve worked together for ten years and I’ve been ever more impressed with her diligence, her persistence and her professionalism. She has helped move three of my books onto the Best Sellers list as she carefully chooses appearances that will be worth my time. In the swirl of a frantic national book tour, she never drops the ball—plane tickets, cars, hotels, phone numbers, all are painstakingly provided and always accurate. And Dee Dee is a delight to work with. It’s because she’s so much fun, while being a thorough-going professional, that she has so many contacts in the media and event world. Those contacts are worth gold when promoting a book.”

— Cokie Roberts

author and news analyst

“It’s true that Dee Dee is creative, connected, and hard-working, but she also possesses something unique, something I can’t quite put my finger on, that makes her so successful at what she does.”

— Stephen Dubner

author of Freakonomics

“Dee Dee’s passion, creativity and savvy have helped put many of our books on the Best Sellers list. She has deep relationships across the media and publishing worlds and those who’ve worked with her respect her judgment and ideas. She knows how to bring out the best in every one of her projects whether it’s fiction or non-fiction. She’s collaborative and engaged and that’s why people love working with her.”

— Michael Morrison

President of HarperCollins

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Before launching her own business Dee Dee DeBartlo was a Senior Director of Publicity at William Morrow/Harper Collins where she worked for twelve years. She created and directed the publicity campaigns for best sellers including Freakonomics, Mavericks at Work, The Lean, Founding Mothers, Three Seconds and many others.  She has worked with notable authors and personalities including economist Steve Levitt, political analyst Cokie Roberts, filmmaker Guillermo del Toro, former White House press secretary Ari Fleischer, lifestyle expert Kathy Freston, and celebrated crime writer Elmore Leonard. She sits on the board of Women’s Media Group where she serves as programming chair. She studied literature and creative writing at the University of Connecticut and lives in Manhattan with her husband and two children.





 Click on image to see sample media coverage

"Dee Dee's passion, creativity and savvy helped many of our books on the Best Seller's list. She has deep relationships across the media and publishing worlds and those who've worked with her respect her judgment and ideas. She knows how to bring out the best in every one of her projects whether it's fiction or non-fiction. She's collaborative and engaged and that's why people love working with her."


-Michael Morrison, President of HarperCollins.  

© 2017 by Debartlo & Co.


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Hiding In The Bathroom

Due out September 26th! Media to come