135 E 57th St

FL 11

New York, NY 10022



DEBARTLO & CO. is a full-service boutique publicity and marketing firm that collaborates with authors, agents and publishers to build awareness for books through traditional and digital media. Our vast experience in book PR and book marketing, unrivaled network of contacts, creativity, enthusiasm, and doggedness underpin all our projects.







We work with you to deliver smart, customized, effective publicity and marketing initiatives that align with your objectives.

We write press materials, create websites, and produce videos. We media coach and advise on social media to raise your profile, establish your authority, and create a connection to your target audience.


We set up events at bookstores, libraries, festivals, conferences, colleges and universities, cultural centers, professional organizations and businesses.


We craft the right message and deliver it to the right people. We use a range of different strategies, creative ideas, and our extensive contacts to get you and your book front and center.


Wall Street Journal
The Boston Globe
Charlie Rose
Los Angeles Times
New York Times
The Dr. Oz Show
Good Morning America
The Adam Carolla Show
Thrive Global
Jim Norton & Sam Roberts
WTF w/Marc Maron
New York
Team Coco
Washington Post
Last Call w/ Carson Daly
National Geographic
The Daily Show
Star Talk
New York Post


“Dee Dee DeBartlo is simply the best in the business. We’ve worked together for ten years and I’ve been ever more impressed with her diligence, her persistence and her professionalism. She has helped move three of my books onto the Best Sellers list as she carefully chooses appearances that will be worth my time. In the swirl of a frantic national book tour, she never drops the ball—plane tickets, cars, hotels, phone numbers, all are painstakingly provided and always accurate. And Dee Dee is a delight to work with. It’s because she’s so much fun, while being a thorough-going professional, that she has so many contacts in the media and event world. Those contacts are worth gold when promoting a book.”

— Cokie Roberts

author and news analyst

“It’s true that Dee Dee is creative, connected, and hard-working, but she also possesses something unique, something I can’t quite put my finger on, that makes her so successful at what she does.”

— Stephen Dubner

author of Freakonomics

“Dee Dee’s passion, creativity and savvy have helped put many of our books on the Best Sellers list. She has deep relationships across the media and publishing worlds and those who’ve worked with her respect her judgment and ideas. She knows how to bring out the best in every one of her projects whether it’s fiction or non-fiction. She’s collaborative and engaged and that’s why people love working with her.”

— Michael Morrison

President of HarperCollins

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Before launching her own business Dee Dee DeBartlo was a Senior Director of Publicity at William Morrow/Harper Collins where she worked for twelve years. She created and directed the publicity campaigns for best sellers including Freakonomics, Mavericks at Work, The Lean, Founding Mothers, Three Seconds and many others.  She has worked with notable authors and personalities including economist Steve Levitt, political analyst Cokie Roberts, filmmaker Guillermo del Toro, former White House press secretary Ari Fleischer, lifestyle expert Kathy Freston, and celebrated crime writer Elmore Leonard. She sits on the board of Women’s Media Group where she serves as programming chair. She studied literature and creative writing at the University of Connecticut and lives in Manhattan with her husband and two children.





 Click on image to see sample media coverage

The Big Life
The Big Life

The New York Times Good Morning America Washington Post SiriusXM New York Post 50+Secured Media 50+Secured Events

Crazy Is My Superpower
Crazy Is My Superpower

New York Times Bestseller Latino USA - NPR National Geographic Last Call w/ Carson Daly New York Post WTF w/ Marc Maron StarTalk w/ NDT Team Coco - Digital The onion/AV Club Chicago Tonight NAMI Partnership JED Partnership +Events

Kicking Sick
Kicking Sick

Good Morning America Fox News Thrive Global


NPR Washington Post PBS

Deepa's Secrets
Deepa's Secrets

Chicago Tribune San Francisco Chronicle Milwaukee Journal Sentinal


New York Times Philadelphia Inquirer WNYC - Leonard Lopate Los Angeles Times The Advocate Out Magazine Washington Post San Francisco Examiner


New York Times

Hiding In The Bathroom
Hiding In The Bathroom

Due out September 26th! Media to come

And the Sparrow Fell
And the Sparrow Fell

Coming September 15th! Media to come.


New York Times SiriusXM Cheddar TV 1-month blitz campaign

Dick Cheney Shot Me in the Face
Dick Cheney Shot Me in the Face

Oregonian Flavorwire XRAY Radio Great Falls Tribune The Montanan The Tennessean Santa Ynez Valley News Santa Maria Times Missoula Independant Willamette Week Santa Barbara Ind. +12 city tour


Featured on The Daily Show, Nightline Today Show Charlie Rose CBS Sunday Morning The Washington Post 20/20 Fox News The New York Times The Wall Street Journal USA Today The New Yorker.

"Dee Dee's passion, creativity and savvy helped many of our books on the Best Seller's list. She has deep relationships across the media and publishing worlds and those who've worked with her respect her judgment and ideas. She knows how to bring out the best in every one of her projects whether it's fiction or non-fiction. She's collaborative and engaged and that's why people love working with her."


-Michael Morrison, President of HarperCollins.